Beautiful Curly Me
Beautiful Curly Me, is on a mission to support self-love and confidence in young black and brown girls through empowering toys and media. As a designer, I partnered with the team to create thoughtful illustrations and product designs for journals and picture books, ensuring every piece reflected the brand's visual identity and mission.
Imara Ballerina follows a young Black ballerina learning to embrace herself fully, gaining confidence and a sense of belonging within her world of dance. The story highlights self-love and representation in ballet.
Written by Zoe Oli, the young CEO of Beautiful Curly Me, Imara Ballerina was created to encourage girls to see themselves reflected in the stories they read and to dream boldly without limitations.
This selection showcases the front and back cover spread, along with featured interior illustrations from the book.
Design Process
This section includes the original storyboard, an early draft of Imara’s story.The utilization of storyboards in my process assisted in constructing the flow of the story, test pacing and indentify any structural flaws.
Worked closely with the BCM team to align on vision through ongoing communication and feedback
Developed multiple iterations of sketches and refinements leading to final approved illustrations
Managed files, versions, and deadlines independently throughout the project
Built and finalized the book layout in Adobe InDesign for production-ready delivery
Product Images
This section includes official product photography as featured on the website.
