Malai, figuratively meaning “cream of the crop,” in a North Indian language, is an ice cream company that draws inspiration from globally-sourced whole ingredients, aromatic spices and unexpected twists on classics. As a Jr. Designer at malai I, designed engaging materials adhering to established brand guidelines for various projects, including product packaging, signage, marketing collateral, and event materials.
Packaging Design
Included are packaging designs mocked up on pint renderings and curved labels for the Cherry Black Cardamom and Guava Chili flavors.
Newsletter Designs
Included are newsletter designs promoting the newest ice cream and soft serve flavors, as well as Malai’s newest DC location.